Kfc Versus Mcdonald’s

Presentation 1. 1 Background KFC According to the data, â€Å"Kentucky Fried Chicken (KFC) is a chain of drive-through eatery situated in Louisville, Kentucky, United States that selling Kentucky Fried Chicken around the globe. † It had been evaluated at number 60 as the world most acclaimed brand by BusinessWeek. For KFC, singed chickens was the food they essential concentration to sells. â€Å"Their essential items included chicken pieces, servings of mixed greens, sandwiches, pastries and some simmered and flame broiled chicken cooking styles as well. † Besides that, the meat and pork based items additionally offered by KFC outside the USA.The first thought of KFC’s singed chicken really is in 1930 yet it was just established in 1952 by Colonel Harland Sanders, who was conceived on September 9, 1980 in Indiana, America and he was the man who built up the mystery formula which mixes of 11 herbs and flavors for making Kentucky Fried Chicken and this mystery form ula despite everything utilized today. These days, KFC has in excess of 15,000 outlets in 105 nations around the globe. In 1973, the first KFC eatery in Malaysia was opened at Jalan Tunku Abdul Rahman, Kuala Lumpur. In generally speaking, KFC as of now has 445 outlets in Malaysia and it had become the biggest cheap food affix in Malaysia.McDonald’s According to the data, McDonald’s is the world’s biggest chain of drive-thru eatery situated in Des Plaines, Illinois in 1955 to today that selling cheeseburgers around the globe and it had been evaluated at number 9 as the world most well known brand by BusinessWeek. â€Å"For McDonald’s, nourishments that basically sells by them are burgers, cheeseburgers, chicken, French fries, breakfast things, sodas, shakes and sweets. † But these days, because of the changing of customers’ tastes, the café menu which are incorporated servings of mixed greens, smoothies and organic products have been extende d by McDonald’s company.The organizer of McDonald’s is Ray Kroc in spite of the fact that the main idea of McDonald’s was really presented by kin Dick and Mac McDonald and they assembled the first McDonald’s eatery in 1940 in San Bernardino, California. In 1954, Mr. Beam Kroc gained diversifying rights from Dick and Mac McDonald and a McDonald’s establishment was opened on 15 April, 1955 and later purchased out the McDonald’s portion of the McDonald siblings. The McDonald’s Corporation was then established in 1955 and it was extended by Ray Kroc. These days, McDonald’s has in excess of 31,000 outlets in 109 nations around the world.In 29 April 1982, the first McDonald’s café in Malaysia was opened at Jalan Bukit Bintang, Kuala Lumpur. In generally, McDonald’s as of now has 200 outlets and around 20 to 25 outlets are being extended every year. 1. 2 Problem This report has been composed to analyze the client suppor t of drive-through eateries in Malaysia: KFC versus McDonald’s. These days, expanding serious difficulties have been looked by the drive-through joints in Malaysia, for example, cafés KFC and McDonald’s. So as to fulfill the clients at a drive-thru eatery, incredible client care ought to be given to clients by the administration and the staff.Because close to the food quality, the normalize client assistance that gave by drive-thru eateries is normal by the clients. As of now, client support is one of the elements that decide the consumer loyalty and it will legitimately influence the matter of their drive-thru eateries. Be that as it may, as of late the drive-through joints are absence of client support. The normalization in diversifying business position doesn't guarantee the normalization of client support inside the drive-through joints because of certain outlets can't catch up similar gauges for client support in establishment framework. . 3 Purposes The motivati ons behind this report are initially to examine the consumer loyalty with the client support that is given by KFC versus McDonald’s and besides, to discover why understudies from Tar College lean toward McDonald’s than KFC. In conclusion, is to discover what parts of client assistance that gave by KFC and McDonald’s influence their business. 1. 4 Methods 1. 4. 1 The Sample The example size of 30 was haphazardly chosen, between the age of 18 to 22 from various sexual orientation. They are largely understudies from School of Business Studies (Banking and Finance), Tar College KL Main Campus. 1. 4. 2 Data Collection ) Survey 30 arrangements of polls were conveyed as a wellspring of essential information at Tar College KL Main Campus. These surveys comprised of 8 inquiries which concentrated on the consumer loyalty with the client support that is given by KFC versus McDonald’s, the reasons why understudies from Tar College favor McDonald’s than KFC and what parts of client assistance that gave by KFC and McDonald’s influence their business. A perfect duplicate of the survey can be found in Appendix A. b) Internet Search The wellspring of optional information is the data acquired from the web research.Information was accumulated on the client support that is given by KFC and McDonald’s from the Internet. Different sites of KFC and McDonald’s were perused through for this examination. 1. 5 Scope This report researches the client assistance that gave by KFC and McDonald’s as it were. Other drive-thru eateries are excluded from this report. It centers around the consumer loyalty with the client support that was given by KFC versus McDonald’s, the reasons why understudies from Tar College favored McDonald’s than KFC and what parts of client care that gave by KFC and McDonald’s influence their business.The study questions were dispersed on 28 May 2012 at Tar College and gathered back aft er the respondents completed their review and just had 30 Tar College KL Main Campus understudies of School of Business Studies (Banking and Finance) were overviewed for this report. 2. Discoveries 2. 1 Findings from Survey/Questionnaire Pie Chart 1. 1 The graph shows the recurrence of TARC understudies go to drive-through eatery. 30 respondents were overviewed. As appeared in the pie outline 1. , there is a sum of 12 respondents who were setting off to the drive-through joint once at regular intervals, which involved 40% of the 30 respondents. There are additionally 8 respondents which equivalent to 27% of the 30 respondents are heading off to the drive-through eatery once every month. Other than this, there are 6 respondents, 20% of the 30 respondents go to drive-through eatery once every week. For the staying 4 respondents, there are 3 respondents go to drive-through joint not exactly once per month and just 1 respondent go to drive-thru eatery for a few times a week.This pie out line shows that, the vast majority of the TARC understudies are going to drive-through eatery once like clockwork as it involved 40% of the 30 respondents and the least of the TARC understudies are going to drive-through eatery for a few times each week as it just involved 3% of the 30 respondents. Pie Chart 1. 2 The diagram shows the drive-thru eateries that TARC understudies want to go. 30 respondents are being chosen for a review of either KFC or McDonald’s they will like to go. As appeared in the pie graph 1. 2, there are 26 respondents which involved an enormous segment of 87% among the 30 respondents are like to go to McDonald’s.Whereas the staying of 4 respondents which just involved a little bit of 13% among the 30 respondents is like to go to KFC. There are huge parts of TARC understudies want to go to McDonald’s instead of KFC. These might be influenced by the client administrations, costs and the set menu gave by the McDonald’s are better than KFC. Bar Chart 1. 1 The graph shows the consumer loyalty with the client assistance that is given by KFC versus McDonald’s. 30 respondents were reviewed. As appeared in the bar outline 1. 1, there is an aggregate of 17 respondents who happy with the client assistance that is given by KFC.Whereas there is a sum of 13 respondents who are not satisfed with the client that is given by KFC. Then again, there is a sum of 26 respondents who are happy with client assistance that is given by McDonald’s and the other 4 respondents are not happy with client assistance that is given by McDonald’s. This bar outline shows that, client support gave by McDonald’s are progressively fulfilled by the respondents. KFCMcDonald’s Poor AverageGoodPoorAverageGood My food request was right and complete1161311316 Waiting time subsequent to requesting food12631209 Staff are persistent when taking orders32431254Communication skills421511910 Telephone administrations skills720 32226 Staff are neighborly and polite520531710 Sauces.. untenils.. 714931710 Table 1. 1 Bar Chart 1. 2 Bar Chart 1. 3 Bar graph 1. 2 and 1. 3 shows that, for KFC and McDonald’s, we center around seven intriguing client administrations which were reacted well from our 30 respondents in TAR College through the poll review which included whether the food was right and complete, holding up time subsequent to requesting food, staffs are tolerant when taking food, relational abilities, telephone utility aptitudes, staff are inviting and amenable, and accessibility of sauces, tissues, and utensils.According to the study, the inquiries were centered around the client administrations for both KFC and McDonald’s. From the respondents see, we found that the purchasers are increasingly happy with the requesting administration in McDonald’s contrasted with KFC. Requesting administration is critical to keep up the business in such a case that the food request wasn't right and inadequate, this may cause shopper angry with the administration that give by the cheap food restaurant.Next, the holding up time after help assume a significant job in the drive-through joint and this is the motivation behind why purchasers like to have their supper in drive-thru eatery in light of the fact that ordinarily

2014 Current Events Essay Example | Topics and Well Written Essays - 1250 words

2014 Current Events - Essay Example This article in the Washington Post is about a Syrian warplane that shelled a school in Syria. This happened in the north of Aleppo. This school had understudies and instructors, who were doing their ordinary exercises. This shelling has been connected to the continuous battle between the legislature and the resistance. Different sources anyway guarantee that the bombarding was as an inadvertent. The besieging killed 10 youngsters and 9 grown-ups. As indicated by the article, the shelling is an aberrant results of war between the legislature of Syria and the agitators. The war has been occurring for a long time and there is no indication of halting. Bombarding cases have been on an intense increment in the ongoing years in Syria. Planes continue dropping bombs randomly murdering honest regular folks and leaving others in genuine wounds. There are across the board fears that more life’s will be lost if this proceeds. As a result of such assaults, numerous individuals in Syria have been rendered destitute and have never felt the feeling that all is well with the world. The principle exercises like getting the hang of, exchanging and different exercises that build up the economy have been antagonistically influenced also. Numerous individuals have additionally been compelled to look for asylum in the outside nations and they are exposed to hardship. As per this article, 100,000s of individuals have been murdered during this war particularly ladies and exposed youngsters. The war is as yet going on and the number will ascend to even 1000000 if this doesn't stop. In spite of the fact that the degree of battling has decreased, individuals are still slaughtered. The war has allowed psychological oppressor to create as they have originated from different pieces of the nation to partake in the war. Syria is utilizing the staying concoction weapons as indicated by US authorities (http://www.washingtonpost.com/world/national-security/us-authorities state syria-is-utilizing staying compound weapons-reserve as-influence/2014/04/30/1dd68c8a-d0a8-11e3-9e25-) A month long exertion to incapacitate Syria’s concoction weapons 27 tons of sarin antecedent, it has

A Fictional Day in the Life of a Person With Bulimia

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Redefining Gender Roles Of South And South By Elizabeth...

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Eric Eriksons Stages of Psychosocial Development Essay...

According to Eric Erikson, there are eight different social stages a person must go through as they mature. Each stage has a positive characteristic and a negative characteristic. If positive characteristics are fulfilled then their future will look good. So to what extent can the lack of reinforcement to the positive characteristics of Erikson’s psychosocial stages of development effect you? The effects can be quite horrifying. Especially if all of the stages the only characteristics fulfilled are the negative aspects. Erikson’s first stage was trust verses mistrust and it occurred from zero to 18 months of age. The point of this stage is to establish trust. Erikson believed this was the most important period in a person’s life. Since†¦show more content†¦If one was to achieve autonomy then they would have a feeling of confidence, but if those that don’t achieve autonomy doubt their own abilities and have a sense of inadequacy (Cherry, 2011). 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Joseph Schumpeter Free Essays

Initiative An individual or group takes the initiative. 2. Organization Resources are brought together in organization to accomplish some objective (or the resources in existing organization are reorganized) 3. We will write a custom essay sample on Joseph Schumpeter or any similar topic only for you Order Now Administration Those who took the initiative to take over the management of the operation 4. Relative Autonomy The initiators assume relative freedom to dispose of and distribute resources. 5. Risk taking The organization’s success or failure is shared by the initiator’s superiors and subordinates. Entrepreneurs are the backbone of our economy. The Philippines is an entrepreneurial country. Small and medium-sized enterprises (SME), including micro-enterprises, account for 99 ppercent of all business establishments and 60 ppercent of the exporting firms in the Philippines. According to the Department of Trade and Industry, SME’s currently employ about 55 ppercent of the Philippine labor force and contribute 30 ppercent to total domestic sales volume. Current problems that Filipino entrepreneurs encounter today in setting up and maintaining their competitiveness in their community are the * inadequate access to technology * financing capital * marketing advice * logistical problems To further emphasize the importance of developing entrepreneurship education, a recent study by the Center for Asia Pacific Studies reveals, â€Å"out of every 100 children enrolled every year, 66 will complete elementary education, 42 will finish high school and only 14 will earn a college degree. † A study by Smart Communications adds,† only 7. 7% of graduates get employed†. This mearns that out of 100 children that goes to school, only one will end up getting a job. The importance of developing an innovative and entrepreneurial culture is a crucial part of the Philippines developed state future. Entrepreneurship directly leads to more business, more job opportunities and better quality of life. Starting and running a business can be a real option for young people, offering an alternative mearns of achieving both financial and personal independence. Supporting youth entrepreneurship can benefit both the Filipino Youth and the economy. It can: 1. create employment opportunities, through self-employment and by providing additional employment opportunities; 2. give young people a sense of meaning and purpose; 3. premote innovation and resilience in young people; and 4. help young people develop life skills. How to cite Joseph Schumpeter, Papers

Donne Essay Research Paper Donne is more free essay sample

Donne Essay, Research Paper Donne is more concerned with humor and amour propre than with significance and earnestness That Donne is concerned with humor is barely deniable. The imagination used in The Legacie is improbably complicated, and he seems to be showing his intelligence. In the gap two lines, # 8220 ; When I dyed last, and, Deare, I dye/ Equally frequently as from thee I goe, # 8221 ; the storyteller both implies that go forthing his lover is vastly painful, and uses # 8220 ; dye # 8221 ; in a sexual sense. This might connote that they pattern the backdown method of contraceptive method, and that their relationship is hence neither long-run nor peculiarly important to either of them. Donne therefore uses two lines to show what would normally take much longer, proclaiming his mind to the reader, although he avoids being pretentious. Later in the verse form, it takes ages to work out whether the storyteller is mentioning to himself ( alive or dead ) or his kept woman, whenever he uses first individual pronouns: # 8220 ; I heard mee say, Tell her anon, / That my selfe, ( that is you, non I, ) / Did kill me # 8221 ; . This forces the reader to see the confusion and torment of the character, alternatively of merely reading about them. In this instance, Donne uses his intelligence to better the reader # 8217 ; s perceptual experience of the emotions described in the verse form. He continues, utilizing the complex thought of the storyteller # 8217 ; s spirit seeking for his bosom inside the organic structure of his former ego, therefore showing his humor. That he is able to believe in such a manner shows merely how clever he is. Throughout this verse form, although at times he seems conceited, I think that he is simply utilizing his penetration to do a valid and meaningful point. He describes the character # 8217 ; s emotions in a manner # 8220 ; Equally good as could be made by art # 8221 ; , therefore accepting that the sentiments expressed in the verse form are neer traveling to be conveyed absolutely. In malice of this, he succeeds in pass oning them rather efficaciously to the reader. This is certainly a mark of his mind. The character # 8217 ; s feelings towards his lover seem to be echt, and driven by passion for her. He smartly explains how much he wants her to plight her bosom to him, although he suggests that it is flawed: # 8220 ; colours it and corners had # 8221 ; . Donne accepts that his verse form is imperfect, since a logical medium like words will neer be able to show such an unlogical feeling as love. He therefore acknowledges that the character # 8217 ; s desire for his kept woman is entirely indefensible. However, as we have no thought as to the individuality of the character, there is no manner of stating whether Donne is being conceited. If the Donne is persona, one can presume that he is composing about his ain emotions, and therefore being sincere. Unfortunately, as there is no warrant of this, it is impossible to cognize if he is composing about echt feelings. Similarly, in The Flea, Donne manages to do an intricate and complex statement from an ordinary happening. He succeeds in lauding the importance of a flea, stating # 8220 ; This flea is you and I, and this/ Our matrimony bed, and matrimony temple is # 8221 ; . He continues, comparing it to God ( # 8221 ; three lives in one # 8221 ; , mentioning to the three, ) and naming it # 8220 ; these populating walls of Jet. # 8221 ; Here he is surely showing his humor by doing his statement seem valid, although it clearly is non. The significance that attributes to the flea is undeserved. The grounds given why his kept woman should non kill the flea are based on its spiritual importance: # 8220 ; three lives in one flea spare, # 8221 ; and # 8220 ; w # 8217 ; are # 8230 ; cloysterd in these life walls # 8221 ; . However, the flea merely has this significance because of his statement, so it is invalid. Although he says that the flea represents God, it is non needfully the instance. Clever statement seems to repeat in this verse form. At the terminal of the verse form, the character manages to turn his kept woman # 8217 ; s concluding on its caput. He appears to hold conceded that he has lost the argument ( # 8221 ; Yet thou victory # 8217 ; st, and saist that thou/ Finds non thy selfe, nor me the weaker now ; # 8221 ; ) but uses her ain proposition to do his point. He says that # 8220 ; Just so much award, when 1000 yeeld # 8217 ; st to mee, / Will wast, as this flea # 8217 ; s decease took life from thee. # 8221 ; However, although he seems to be smartly rebuting her statement, he ignores the fact that his logic is once more invalid. He says that she would non be any weaker if she were to subject to him, merely because she did non experience any hurting when she killed the flea. Although this is clearly invalid, Donne # 8217 ; s victory is that he manages to do it look like clever logical thinking. During this verse form, it seems clear that Donne is non being echt. Assuming that he appreciates the defects in his statement, he does non earnestly believe that his kept woman should # 8220 ; yeeld # 8230 ; to [ him ] # 8221 ; merely because the flea has bitten both of them. The character in the verse form is seeking to carry her to kip with him, and is utilizing his humor to make this. As antecedently, the reader has no manner of being cognizant of the character # 8217 ; s individuality. It is hence hard to cognize whether he is being sincere, or merely being witty for the interest of demoing how he can grok complex logical thinking. This instance, nevertheless, is more clearly defined than The Legacie, since in that verse form it is plausible that the character was being sincere in what he said. This is much less likely in The Flea, because the defects in the statement are more obvious, and the character is seeking to acquire his kept woman to subject to his wants. This sugge sts that he neither respects her sentiment nor genuinely attentions about her, whereas in The Legacie, the storyteller addresses his feelings refering her. By contrast, in Holy Sonnet XIV, it is much easier to presume that the character is Donne himself. Because of the figure of verse forms he wrote dedicated to God ; and b ecause he decided to give a big part of his life to functioning Him, one can presume that he is composing about his ain feelings, and therefore being sincere. His imagination, while really effectual, seems slightly profane, as he is commanding Him, stating â€Å"Batter my bosom, three person’d God† , pulling attending to the illogicalness of the Trinity. The plosive â€Å"Batter† emphasises this by altering the meter of the first line. The Three is a subject to which he frequently refers in the verse form, by utilizing groups of three in his imagination: â€Å"you/ As yet but knocke, breathe, radiance, † ( the three verbs stand foring the Son, Holy spirit and Father severally ) , while the usage of three strong syllables disrupts the meter once more. He uses this technique once more subsequently, with â€Å"Your force, to breake, blow, burn, † and â€Å"Divorce mee, ’untie, or breake that knot againe† . He besides uses three chief imag es in the verse form, portraying himself as a piece of metal, â€Å"an usurpt town† , and God’s lover. While it might look that Donne is commanding God, the consequence is more pious than profane. By demanding that God make him more reverent, he shows that he is endeavoring to let himself to make God # 8217 ; s will. He is, in consequence, inquiring God to do the other waies less desirable and take enticement. Stating that # 8220 ; Reason [ , ] your vicereine in mee, mee should support, / But is captiv # 8217 ; vitamin D, and proves weake or untrue # 8221 ; implies that he knows what is right, but can non defy the enticement provided by the options. He therefore admits to holding small strength of head, and desiring to alter. However, although by making this he shows his good purposes, he wants to happen an easier option, and non hold to do any hard picks. Donne sees ground as # 8220 ; Your vicereine in mee, # 8221 ; but ground was the really tool used by the snake before The Fall. He admits to being both # 8220 ; captiv # 8217 ; d # 8221 ; ( by Satan ) and # 8220 ; betroth # 8217 ; d unto your enemie # 8221 ; . The usage of # 8220 ; your # 8221 ; alternatively of # 8220 ; thy # 8221 ; implies that Donne perceives some distance between himself and God. Although pious and acknowledging his mistakes, by commanding God to do him more virtuous, he is being selfish, because He would hold to # 8220 ; bend/ [ His ] force, to breake, blowe, burn and do me new. # 8221 ; Despite the fact that # 8220 ; dearely # 8217 ; I love you, and would be loved faine, # 8221 ; Donne attempts to impede God # 8217 ; s work by inquiring him to concentrate all his attempts on him. Whatever it is that he wants to state, I think that in this instance, Donne is being echt. I can see no ground to oppugn his motivation for composing this verse form, which is to pass on with God. As this is the instance, he would hold no ground to be false, as God would cognize precisely what he was believing. He would hence derive nil by being insincere, so I accept that he is non. Donne therefore uses his humor to pass on with God. He is utilizing the gifts and virtuousnesss given to him by God to plead Him to do him into a better individual. The complexness of La Corona besides shows Donne # 8217 ; s ability. Immense accomplishment is needed to compose an interlacing rhythm of seven sonnets, in which the first line of each verse form is the same as the concluding line of the old 1. Similarly, he uses the many ambiguities in the verse forms to enormous consequence. For illustration, the concluding line of Crucifying and first line of Resurrection, # 8220 ; Moyst ( , ) with one bead of thy blood, my dry soule # 8221 ; ( the first comma happening merely in Crucifying ) take on two wholly different significances. In Crucifying, it is an imperative used as a petition with # 8220 ; my dry soule # 8221 ; as the direct object, whereas it is the topic in Resurrection, described by # 8220 ; Moyst with one bead of thy blood # 8221 ; . There is besides a big figure of scriptural mentions in the verse form. Both the rubric, # 8220 ; La Corona # 8221 ; , and # 8220 ; A crowne of Glory, # 8221 ; allude to the Crown of irrita nts put on Jesus # 8217 ; s caput at His crucifixion. The rubrics of each single sonnet reflect phases of His life. Donne glorifies both God and Christianity in the verse form. Despite the illogicalness of Christianity, to which he draws the reader # 8217 ; s attending: # 8220 ; faithful Virgin # 8230 ; thou art now/ Thy Makers shaper, and thy Father # 8217 ; s female parent # 8221 ; , he states that it is the lone way. # 8220 ; In both fondnesss [ religion and envie ] many to him ran, / but Oh! the worst are most, they # 8230 ; now prescribe a destiny, / Measuring selfe-lifes eternity to # 8217 ; a span, nay to an inch. # 8221 ; Donne is stating that # 8220 ; the worst # 8221 ; deny their ain ageless lives by declining to accept Christianity and seeking to order the hereafter themselves. In La Corona, it is clear to me that Donne is being sincere. This is because, even more than in Holy Sonnet XIV, he praises God throughout the verse form. Whereas in Sonnet XIV he wrote of his personal mistakes, in this instance he exalts Him. He asks for nil in return, except that God should # 8220 ; Deigne at my custodies this crowne of supplication and praise. # 8221 ; It is hard to gestate that he could hold written the verse form without being echt, as merely a committed Christian would hold the desire to compose such a verse form in this mode. In the verse forms discussed, Donne seems echt in two, whereas in the other two it is impossible to cognize his motivations. Because of the many different character that he adopts, the reader can neer be certain of his purposes, and hence whether or non he is being sincere, until one has determined the individuality of the appropriate character. This is hard, as although it is sometimes comparatively clear that he is composing from his ain point of position, ( in the Divine Poems, for illustration ; ) at other times it is much harder to determine whose position he is encompassing. It is hence more hard to infer whether or non he is being sincere. In the Divine Poems, nevertheless, when it is easier to set up that he has written about his ain feelings, it appears that he uses humor to underscore his earnestness.

Idea of a Pseudo Public Sphere Essay Example

Idea of a Pseudo Public Sphere Essay The Matrix an absence of a public sphere is expressed through three different dimensions of human consciousness. Neo, otherwise known as Thomas A. Anderson has always had some type of unorthodox feeling about the world he lives in and therefore Is on a hunt for a cyber-program called the matrix. The rising action of the story doesnt begin until a man who goes by the name of Morpheme concludes that Neo is the One that can save the seemingly oblivious and asleep humans from the fake world and more importantly, public sphere in which they live. Once Neo learns of the fake reality he was living In during his fake, life he loins a team of a hand -full of humans who broke out of the matrix to defeat the agents and make all humans aware that artificial intelligence is running their lives. The decision Morpheme makes to be the initial man to break free from the matrix is crucial to the story. Without it the rest of the world would have lived out their lives In battery pods while the machines sucked away their own resources for fuel. As the main characters in the film fought against the agents and a desolated wasteland here most of humanity have been captured by a race of machines that live off of the humans body heat and electrochemical energy, one couldnt help but wonder about the lack of Information being passed around In the human society. As a result, only a handful of humans knowing the truth, it seemed like a public sphere of information was being kept from everyone and everything. As a result human society could not be pictured as being free and full of democracy. We will write a custom essay sample on Idea of a Pseudo Public Sphere specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Idea of a Pseudo Public Sphere specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Idea of a Pseudo Public Sphere specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In fact, it seemed like the world could never really be the same due to the giant virtual reality being placed on every human Ewing possible. Thus, the pseudo public sphere human beings actually live in Is quite different from the public sphere and fake ideologies holding together a virtual world made up of nothing. Thomas A. Anderson, also known as Neo, Is the protagonist in the film who represents the key to unlocking human beings from being slaves of their own mind. Neo is the centralized figure whose main focus is to break free from the pseudo public sphere in which human beings operate in and also change the fake ideologies the human race as a whole think they founded upon. Morpheme is true leader of the group and was the first human to break free from the matrix and Into the real world of artificial intelligence. With Morphemes mastery of the matrix system he becomes the man who is on a never ending hunt to find the supposed chosen one who can break the human race free of a pseudo public sphere and the simulated ideology running the lives of everyone. The oracle In the story represents an occurring theme throughout the movie, which deals with fate. As the film progresses Neo Is constantly contemplating if fate runs his life, or a self made destiny. The oracle is the figure that symbolizes this internal conflict and therefore plays a pivotal role in the struggle between being informed, or simply having ones life planned out before an individual Is born. Agent Smith Is the program who was made by artificial intelligence In order to protect the privacy of the real public sphere and keep human beings believing 1 OFF needs to be protected from the truth in order for artificial intelligence to prosper. For this specific reason Agent Smith can be labeled as the face of the protagonist in the film. One of the key scenes the movie portrays is where Neo is waking up from the matrix into what is now known as the pseudo- Public Sphere. The double meaning of this scene holds great significance not only because it reveals the major conflict in the story, but also because it serves as an abstract idea expressed throughout the film. This scene reveals that artificial intelligence has overtaken the human race and now uses their unconscious bodies as a source of bilaterally energy to fuel their world. All the while humans live in a fake reality, which is run and maintained by artificial intelligence. This reality is known as the matrix of modern human civilization as we know it exist today. The scene also represents a quite ironic false sense of knowing and being informed, known as a pseudo public sphere. Even though humans believe they live in a democratic society where information is freely passed around, in reality any type of ideology constructed by the human race in the last couple of thousand years has actually been fake. These fake ideologies are concluded by coming to the realization that humans are manipulated for their resources and pet hidden from the truth about how artificial intelligence runs the world. Another key scene occurs during the rising action of the film, a scene where Morpheme has offered Neo the choice between being enlightened and within the public sphere of society, or becoming an uninformed citizen who lives out the rest of his life in a world full of fake ideologies and a manipulated truth. This scene which is otherwise known as taking the red pill or the blue pill represents an important episode in the movie because Neo is offered the chance between two interpretive abstractions related to Ewing informed or lack there of. As discussed and viewed in the film, these two choices relate to being in the public sphere or confining to the rules and ideologies that run the program off fake human civilization. As Neo is finally about to learn his fate from the old and wise oracle as to whether or not he is the chosen one, he comes across an adolescent monk who is seen bending a spoon with his mind. Perplexed by the events that unfolded in front of him, Neo asks the young monk how he bent the spoon. The monk expresses to Neo Do not try and bend the spoon, thats impossible. Instead, only try to realize the truth. There is no spoon. Neo now knows everything he has ever known is Just a false construct and the spoon isnt real. His mind is simply envisioning the spoon Just as human beings are envisioning a false consciousness and reality. This is exactly what the interpretive abstraction of an ideology has lead them to believe. Neo finally concludes that he is in fact now part of the real public sphere of enlightenment rather than the pseudo public sphere that proceeds around him.

Story vs. Plot Definitive Differences Between Them - Freewrite Store

Story vs. Plot Definitive Differences Between Them - Freewrite Store Today’s guest post is by Jackie Dever, associate editor at  Aionios Books, a small traditional-model publisher based in Southern California.    One afternoon a few years back, as I was rowing merrily down my stream of consciousness, a big ol’ rock appeared through the mist, rearing up so fast there wasn’t time to navigate around. My paper boat crashed and crumpled, leaving the SS Plotin a disintegrating, broken mess on the Great Story River. In this personal test of story vs plot, the latter came out a wreck. Even as the events leading to the story’s conclusion continued to flow past that damned rock, my unstable craft just couldn’t get around the monolith. Reckoning with the nature of imagination can be intimidating. But half the battle is understanding the elements. Aren’t story and plot synonymous, though? Can’t we count on those items for automatic symbiosis, happily married in a thrilling rush of prose? Well†¦nope. What’s the Difference Between Story and Plot? A story is the requisite timeline of events present in any narrative. No story? No novel. Because any novel, however abstract must report events of some kind. A plot expresses rationale and informs the reader why a specific list of events belongs together, what the timeline is ultimately meant to communicate. The classic example by E. M. Forster in his collected lectures, Aspects of the Novel, still says it best: â€Å"‘The king died and then the queen died’ is a story. ‘The king died, and then the queen died of grief’ is a plot.† When reading a story, Forster explains, we wonder â€Å"and then?† When evaluating a plot, we ask â€Å"why?† (PaweÅ‚ Furman) These questions sometimes fire up in the same breath, so understanding their separate sources is tricky. But as naturally as the components may appear to support each other, it’s really an author’s skill that makes them seem that way. Which means that whenever I or you or Stephen King sit down to write, we’ve got to manage both. We’ve got to keep readers engrossed in a pattern of wonderful wondering about what next? and why? for as long as we want their attention. How Plot Supports Story Nobody wants to keep asking infinitely â€Å"and then? And then? Annnnd thennn?† We’re nosy creatures; we need to know why. Unfortunately, when plot is missing from or accidentally discordant to story, the real question on a reader’s mind is â€Å"huh?† Plot delivers the nifty tricks that reassure us there’s a point to storytelling. Plot sets up the cause and effect that gives readers a sense of rightness in the story’s conclusion. The same story can be plotted in multiple ways: The king died, and then the queen died avenging him in battle. The king died, and then the queen died from the communicable disease he had spread to her when he spoke his final words close to her face. The king died, and then the queen, eager to free the lover whom the king had jealously locked in the dungeon, slipped on an icy cobblestone and died.    How Where You Begin Helps Determine Where You’ll End Up On each new fiction project, I draw broad inspiration from either a story-focused or a plot-focused angle. Both starting points have their benefits and their challenges. Starting with Story When a story inspires me, I formulate a series of events that leads to a fixed conclusion. I may not know precisely my characters’ motivations or the logic in their decisions, but I can envision the stops they’ll make along their trip. In other words, I’ll know that the queen’s death follows the king’s. The relationship between the events? To be determined. It can be a big relief to sort story out first. When I have the comfort of parameters, I can train myself to a tangible goal. And I enjoy the intellectual exercise of connecting events in a believable sequence. Still, there’s always a catch.   Even with an endpoint clear to me, I need strong supporting evidence (i.e., an effective plot) to justify my events. A few years ago, I decided to write a story about a man who sells a cottage on the beach for the sum of one penny. I savored each of the scenes I created, but in the end, I had only a weakly conceived fairy tale. The imaginative verve delighted me, but no matter how I maneuvered, I was unable to match the plot to the currents of the story. Wipeout. Starting with Plot When a plot stirs my creative juices, I know characters’ feelings and intentions. I take on my writing like a righteous but undirected college kid- searching, motivated, assured of core values and reasons, but clueless as to where the hell I’m going to end up. I’m less concerned, in fact, with where I end up than with why I end up there, so the itinerary is subject to change. Not all who wander are lost. I enjoy making narrative progress along such an organic route. Plotting my way into a story lets me be guided by emotional responses, not by a sightseer’s list of stops. I careen over waterfalls on the strength of my anger, hilarity, or wild joy. And when that passionate feeling is synchronized with the story, I praise my muses and trust the currents. But when I let emotional connections alone be my guide, I begin to wish I’d made some reservations or at least studied the map before heading out. It always sounds noble to speed off for adventure, rely on instincts to take me where I need to be. The reality hits only once I’m shivering in the rain and have no idea where I can pull ashore for the evening. Although too much predictability is stifling, it’s frustrating to lose my mental compass entirely. There’s No Wrong Way to Start It’s hard to classify any real-life creative burst quite as strictly as I’ve done above. Flashes of  both elements are usually blended in that aha! moment. But understanding the elements of each- and how they affect the writing process- is always what prepares me for the excursion ahead. Will I need to focus extensively on my characters’ whys and wherefores to guide my plot? Or will I do better to ensure that their motivations can be satisfied by the events I allow them to experience? We all write differently. As we commit to our writing practice, patterns emerge in our process and style. I happen to be a story-focused writer. Moving the plot from one moment to the next, validating my story with a logical core, is my primary struggle. (Toa Heftiba) Whatever our personal tendencies, though, recognizing  the connected-yet-distinctive elements reminds us all that we can, if necessary, experiment. You may attempt to match several stories with an intriguing plot before everything falls in place. Or you may decide to remain patient with a great story whose plot lacks the sturdiness to carry you through, search the banks of the river for a new entry point, a more fitting course. It’s okay to take apart and rearrange, to radically transplant ideas. That constant reconfiguration is the source of diverse and sparkling literature, even as the same themes repeat themselves through the ages. The love and the death, the surprise, the resignation, the magic. None of these will ever grow trite when there’s such a big world to experience and so many ways to communicate the timeless ideas. I’ll approach the many crisscrossed rivers of my fiction from a thousand angles, strapping on mechanical wings for an aerial perspective or poking down a parallel back road in a coughing Model T. Wherever (and however) we roam, may we all learn to appreciate the view.    We'd love to hear your  thoughts of the differences in the comments!      Jackie Dever is an editor and writer in Southern California. She has edited blogs, corporate materials, academic texts, novels, and biographies. She is an associate editor at  Aionios Books, a small traditional-model publisher based in Southern California. She recently finished proofreading the 2017 San Diego Book Award–winning memoir  A Few Minor Adjustments  (September 2017) by Cherie Kephart. She blogs about writing and publishing, millennial lifestyle trends, and outdoor sports.

Maritime Law Literature review Example | Topics and Well Written Essays - 2000 words

Maritime Law - Literature review Example That’s why additional measures have been taken by the stakeholder governments taking the responsibility to distress the situation off the coast of Somalia. Legal issues have been an obstacle in the taking of additional measures to preventing, controlling and punishing acts of piracy as high seas do not come under the jurisdiction of any individual country’s rights over the high-seas. That’s why global level efforts and initiatives have been taken to collectively suppress piracy not only under the UNCLOS Agreement related to enforcing but at the human level to consider and analyse the economic situation within Somalia to raise the economic standard of the people by providing help to the people so that they could find better means of earning and distract themselves away from acts of piracy. Under UNCLOS piracy has been defined as: Any unlawful act of violence, detaining or plundering for personal benefit by the ship crew or passengers on board taking place either o n the high seas against an individual or a ship or within the jurisdiction of the state. Any willing inclination to operate the ship and having complete knowledge of the things to turn the ship into a pirate ship or provoking to commit such an act is against the law (UNCLOS Part VII). Piracy has been totally banned and taken as against human values in customary global law. According to the American Jurisprudence definition of piracy, â€Å"Piracy is inherently an offense against the law of nations†, this necessitates having a universal jurisdiction on it (American Jurisprudence, 2003). The jurisdiction of the customary law on piracy deems it as â€Å"an offence against the law of nations†. UNCLOS has taken the stand that in the absence of a global tribunal on piracy, it is the responsibility of the global community to suppress piracy on the high seas. The capturing nation has been given the task of prosecuting the pirate caught on the high seas. The customary law has c hanged its stance from the state-centric to following the global law irrespective of what the municipal law states (UNCLOS Part VII). Under the UNCLOS, both the definitions of the terms related to â€Å"pirate† and â€Å"territorial waters† have been defined. The territorial waters are 12 miles into the sea from the coastline of the littoral state. UNCLOS has defined the term â€Å"High seas† as that area of the sea which is 200 miles further from the coastline, conditional to global laws. Such demarcation of the sea area helps in deciding the jurisdiction of an act of piracy (UNCLOS Part VII). The history of piracy goes back to the medieval period when the Vikings indulged in piracy acts in Europe. Later piracy expanded to Asia, American and African waters. Off late, the most affected countries have been Nigeria and Indonesia but from 2005, the waters away from the eastern coast of Africa, particularly Somalia have faced recurrent pirate operations making it da ngerous area. There is difference in the past acts of piracy with that of done currently. A number of factors are responsible for increased occurrences of pirate attacks on the Somalia waters, which are: Costly and risky cargo onboard ships. Ships carrying oil get hijacked as it happened in 2008 when a Saudi Ship, Sirius Star, valued approximately $250 million, carrying oil worth 2 million barrels for the U.S. posed great risk on the environment and causing

Description of his CLINICAL experience as a student in US from March Essay

Description of his CLINICAL experience as a student in US from March till Sept 1st - Essay Example Soon after I finish my rounds, the physician in charge would normally arrive and I would join them during their own rounds just so I could be on hand to explain any questions they may have had about my patient notes. Since these doctors normally had a significant number of patients admitted in the hospital, they did not have the time to spare when it came to admission of new patients in the emergency room under their care so I would often go to the emergency room in such cases in order to represent the doctor as part of his medical staff. My job during this part of the admissions process was to help diagnose what was ailing the patient and what possible stop gap measures can be applied until the doctor in charge can actually see the patient. My emergency room notes would then become part of the patients diagnosis chart that the doctor uses in considering the possible illnesses and treatment for the patient. Whenever called upon, I also took on the task of writing the discharge summar ies for patients who were getting their â€Å"clear to go home† certifications. Most of the work I did as described above was done under the excellent supervision of Dr. Varon from internal medicine. He willingly allowed me to see some of his patients in order to help hone my diagnosing skills. I wrote notes pertaining to his patients conditions that he would then interestingly discuss with me, allowing me a chance to suggest various treatments and looking into the results of the treatments as I applied them to the patient. He was very supportive and allowed me a tremendous amount of room to grow and learn as a physician. Aside from working extensively with Dr. Varon in his clinic, I also completed hours in the radiology department. Here I helped the technicians run their x-ray machines, analyzed the x-ray results alongside a licensed radiologist. I also participated in the performance of ultrasound, MRI, and CT scan examinations, helping the technicians to properly analyze

Marketing Plan on Peters Drive In

Marketing Plan on Peters Drive In Introduction We are pretty much all familiar with the local favourite, Peters drive-in, where quality is foundational, while they serving a big population of Calgary milkshakes, burgers, and much more. Even after it was taken over by the new owners, the quality and the traditions are still being served in the form of mouth watering snacks and fast food. Offering fast food that is relatively cheaper than the other fresh made fast food businesses around. With already half a century serving the tasty fast food, Peters has established itself as an iconic business in Calgary. To have the most controlled operations, the multimillionaire co owners refused to have franchise. Peters drive in is a name for consistency and quality. Instead of spending a big amount for media marketing they are still focusing on the overall quality and a service which is efficient. Maintaining a place in the top 50 best burgers in Canada itself says about the love in serving their fast-food (Edwardson, 2017). Having a little competition around this business location they are helping nearly about 22000 Calgarians a week to satisfy their cravings for delicious and quality fast food at reasonable price. Having their menu extremely consistent since the opening day, they still rule the hearts of Calgarians. Positioning Statement Would you like to try the traditional Peters secret sauce, perfectly matched with a chicken burger that will take you into heaven on your first bite? If yes, then you must visit Peters Drive-In. A quarter pound of chicken in this burger with a scrumptious and a mouth-watering experience will satisfy your craving. Peters Drive-In offers the customer more then they think with a Competitive price, yet, staying with the old taste.The flame cooked hamburger patties are thin but perfectly paired with the fresh toppings of lettuce, red grilled onion, tomato, with each bite it will make you feel awesome.It is Juicy, hot, and super tasty.The BBQ sauce and real Canadian cheddar cheese that used in the hamburgers will add a unique taste in the eating (Peters Drive-In, 2017). Peters drive ins current positioning is very effective, but it is not very diversified. The chicken burger may bring a new and exciting change to their burger market. Until now, it had an image of offering beef burgers, milkshakes, and fries, but the chicken burger will add a new flavour in the menu. They have the brand image and ability to go into the new market segment. MARKETING OBJECTIVES Strategic business planning involves making decisions about three variables: objectives, strategies, and execution or tactics (Tuckwell, K. J, 1950). Peters marketing share is to maintain their famous brand for quality and service by providing a consistent customer experience and being persistent in all attitudes regarding quality and using the best ingredients obtainable which it has proved in all sense. Peters Drive-In is very concerned about its brand image. In very short time, it has maintained a reputed status in the society. Age range from 5-75 but the median age of approx. 40 is the main target market of Peters Drive-In. As it is famous for fresh beef burgers, a chicken burger can be the new product that can attract more consumers who are not regulars to Peters Drive-In. Chicken is a preferable source nowadays, as it provides a lower level of artery-clogging nutritional factors. People are more conscious about their health which has influenced fast food industry in past few years. As female are more conscious about their health, a chicken burger can be the great way to appeal to female population in the area. Peters main form of promotion is from the radio. They can open Facebook, Twitter, an Instagram account which would be the attraction of newcomers and younger clients. Community events page can be made which would involve more people to head to their site and with visuals of the food. It can also offer gift cards which can attract new customers. Car shows can be the best option which can bring the classic Peters image back, and peak the interest of people to come to the locations, and try their food too. Peters Drive-In should access all the channels and should transfer messages clearly to the target audiences. Marketing Strategy Peters Drive-In has really worked hard over 49 years to preserve product quality and maintain a large, faithful customer base around northern Alberta. The target customers of Peters Drive-In are both male and female and range in age from 5-75 years. Peters Drive-In is a must-stop location for road trippers heading east. And for shift workers finishing up work at 9 a.m. who really need a burger before heading home. (Olafson, 2017) This iconic restaurant is an ideal destination for hungry individuals and families who are looking for a quick meal, but are not willing to sacrifice quality. Most customers are financially secure and have or are in the process of achieving a formal education. The classic old school vibe and quality of Peters Drive-In allows them to excel in customer retention, especially within an older more conservative demographic of Albertans. The consistency of Peters ensures that customer expectations are met every time, making them more likely to be repeat customers. Although this consistency is one of the reasons Peters is a local favorite, we feel a new product development strategy will be highly beneficial in attracting both new and return customers to the Drive-In. This new product development strategy begins with introducing a flame grilled chicken burger to the Peters menu. The chicken burger will expand Peters target market to include a more health conscious demographic, while also giving return customers a new reason to Drive-In. This will increase customer volumes and sales. Peters will take full advantage of this product release by ramping up social media attention to make their new chicken burger the talk of the town. Through outlets such as Facebook, Instagram and Twitter. Peters will host contests and giveaways to increase customer excitement for the new chicken burger. This will allow them to increase publicity and reach new clients, especially within a younger demographic that might not listen to their radio ads. Due to its iconic name in Northern Alberta, the news of the new Peters chicken burger will spread quickly, enticing many new and old customers to stop by a location. Peters has always actively supported charities, however th e original owner Gus Pieters kept it a private matter and out of the public eye. Gus Pieters was a charitable guy, but not too many people knew about it because he was so humble. Pieters helped kids whenever he could. Each year, Peters and the team would make 4,500 burgers and donate them to underprivileged children at the annual firemens Christmas fundraiser and party. (Olafson, 2017) Since socially responsible business is a major concern of modern day consumers, Peters plans to host charity events and fundraisers. By doing this on location, Peters will attract more customers and showcase their commitment to the community. Peters also plans to host events such as car shows and a poker run stop in the future, to encourage the community to come out to their locations. This brings the classic Peters image back, and gives customers and families a positive experience that they will associate with the restaurant. Becoming more active on social media and within the community will only inc rease the iconic image Peters drive-In has, thus increasing customer retention and truly making it The Drive-In You Cant Drive by. Peters has relied on their iconic name and has conducted most of its advertising through radio ads in the past. Peters has never been too extensive with their advertising campaigns because their classic products sell themselves. However, with the release of the new chicken burger, Peters plans to take a much more aggressive twenty first century approach to marketing. Peters will achieve this by ramping up social media significantly by hiring experts to take over their pages. To do this Peters must triple their marketing budget to account for all three channels of advertising. Radio allowance will stay consistent with past years; however social media networking will take up fifty-five percent of the advertising budget. This is because social media has the largest potential to attract a new generation of customers. Also advertising for community and charity events will be done through social media platforms. The rest and smallest portion of the advertising budget will go toward prepari ng and hosting events and conducting product promotions. This approach will ensure the chicken burger is a success and Peters iconic image will only improve. Marketing Mix: Introduction of New Product. Peters current Food menu consists of: Beef Burgers Hot Dogs (Cheese dogs) Fries Onion Rings Poutine This is the introduction of the new PETERS flame grilled chicken burger. This burger would be virtually the same as the beef burger, with one exciting change, CHICKEN!! To stand alone in the market and be socially responsible, grain fed chickens would be the first choice for this venture. This burger would be flame grilled to perfection, be juicy to the bite, and have the same delightful taste as the beef burger. The traditional Peters secret sauce can marinate the chicken, to help give it that taste peters is world renowned for. Right now Peters sells approximately 4000 beef burgers on a busy day and 4000 milkshakes any given day in the summer months (Ribecco, 2017). With the addition of the chicken burger, this would introduce a whole new market throughout Calgary to the flavors of Peters. With consumption of Poultry on the rise in Calgary, and beef on a decline over the past few years. Having the competitive edge with bringing chicken to the table of the customer, will juristically improve the profitability of Peters. Health trends are always favoring chicken, and with healthy options mainly targeting women more often than not, this is a great way to appeal to the female population in the area. Price Plan for New Burger: Current prices for food at Peters are as follows: Single to triple burgers- $4.10-7.10 Hot dogs- $3.90-4.50 Fries- $4.00-8.00 Onion rings- $4.50 Poutine- $6.00 With these current prices Peters could easily price their New chicken burgers at a modest $5.25-6.25 per burger to make a healthy 60% profit, but because Peters isnt all about pure profit, this price can be adjusted accordingly. Peters currently purchases their beef from Centennial food services in Calgary, who also provide poultry as one of their services. With current purchases already going through this supplier, adding boneless chicken breast would be a quick addition to the existing order, possibly be a way to cut costs with discounts for more volume purchases. Prices at competitor Burgers places in the area are in the $6-8.00 range, so competing with them would be a profitable way to attain customers, and keeping the sauce the same increases order of the spices, but means they can save by making more at one time. Being competitive with the other local burger places in the area will attract more sales and with hopes raise profits by a 10% increase in the first year, this is because they already have a busier client base then the competitors. The closest burger spots to compete are over five blocks away, and not on a main road like 16th avenue, so they can corner the chicken market in the area for years to come. Placement/Distribution: The addition of this new burger would be cost effective for shipping to the store, providing they stay with the current provider Centennial food services (N/A, 2017). Peters would be able set this up by contacting their current food representative to discuss options for new meat sales. With Centennial being a local supplier, they are the perfect choice to represent Peters in the introduction of the burger. They already have an existing relationship and with supply and demand, Centennial, will be a major choosing for the burger to be successful in the future. Local Purchases means food is fresher than anywhere else and they can ensure the chicken is grain fed, plus this keeps the purchase cost in local Alberta economy. A huge part of the delivery process is to become more socially aware, younger consumers care how the food gets to them and if it was local or long distance. So local deliveries mean less carbon footprint, which in turn means being more socially responsible, so this also makes the environmental consumer appreciate the food that much more. Current distribution method is the best choice, for the best prices, to pass along to the customer. The customers can purchase this new Chicken burger and any of the rest of the menu by heading to 219 16 Avenue, in Calgary, or 131 Leva Avenue, in the world famous Gasoline alley, Red Deer (just off the QE2 southbound, with access from the first Northbound exit). The Calgary Location is open from 9AM to Midnight daily and Red Deer is open daily 10-10 (Website, 2017). This is very convenient for any commuter in those areas to get themselves a burger and shake for the rest of their drive. They can also find out times, prices and locatons by visiting the Peters website at www.petersdrivein.com. Promotion for the 21st Century Drive in: Currently Peters uses radio ads in the slow season(Ribecco, 2017). They currently use radio platforms like: Virgin radio, C Jay 92, Jack FM and Lite 96.9 in Calgary, and BIG 105.5, Z98.9 and Real Country 95.5 in Red Deer. Peters would need to jump in to the 21st century with their feet firmly on the ground. Hiring a dedicated social media marketing representative, that would be the first step. They would be responsible for opening Facebook, Twitter, and Instagram accounts, these would be key to attracting new and younger clients. Using a new revised webpage to modernize the feel of the old school touch. Jumping on the social media bandwagon is almost an essential must do for any business to gain new business. They would need to set up a I was at peters drive in Facebook sign up page, so the customers friends can see it in their newsfeeds. To achieve success on these platforms they could hold weekly or monthly contests, which could be anything from Like Share contests to Trivia games on Facebook and Twitter, and Picture hashtag games involving Instagram. Adding pages to the website with links for things to do around Calgary, Charity pictures and events. Helping promote local community events page woul d involve more people to head to their site and with visuals of the food entice them to head to one of the locations. The next way to market the new drive ins image (Calgary and Red Deer), would be to have car shows in the parking lot at both locations on two separate weekends so owners could potentially be at both locations. This brings the classic 1960s Peters image back, peaks the interest of people to come to the locations, where they can try the food and check out the classic and performance cars. Peters would offer specials for car shows to attract more people to this type of event. Show and shines bring a lot of people who are interested in cars out for an afternoon of fun in the sun (this has been proven by event companies and parts stores to bring awareness of the area they hold the event). The performance JDM car markets, Poker Run stops would be a way to bring very nice motorbikes and new flashy cars to the same spot, and be free media outlet for the restaurant. These promotional strategies will increase profits by 20-30% in the summer and possibly become the new muscle car hangout in the process. This increases free advertising by 40% due to people wanting to see the cars and also mentioning the location on social media. There are limitless ways to promote the new chicken burger. Peters can incorporate a charity event along with specific deals or events they might want to host. One idea is to have a monthly drawing of charitable donations, voted on by the customer. This will not only attract a huge portion of the consumer base it will also promote a good philanthropy practice. Showing that peters cares about the community with fundraiser events, brings general awareness to an otherwise blinded consumer that might not be willing to stop in otherwise. Promoting events around the city that local and traveling guests can be involved with is a good way to get people out of the house and in to the city more. Posting social events around town also shows that peters cares about the consumers happiness within the community, but also gets people to be more interactive with the Peters brand which will in turn help with marketing all their products better. Peters could also take advantage of mixing a few of these promotion ideas together, by having a charity show and shine/poker run. This would bring excitement to the locations and they can even use the radio and social media to let the customer know whats happening at these events/charities. They could Introduce a charity Burger for the Hungry Eater, that burger could be a double cheese burger, with a chicken breast in-between, and topped with a couple onion rings. Add a Shake and some fries for a package price, and some of the proceeds can go directly to the charity that was voted for that current month. Conclusion We all know that peters had an image of offering beef burgers, milkshakes, fries and onion rings. To add a new flavour in the peters drive in we are introducing totally new chicken burger which is supposed to bring new changes to the market. Maintaining a reputed status in the society peters drive in is attracting new customer to generate sales with some gift cards and offers. They are also looking forward to organize a car show upbringing the old peters classic image back. We all know that the classic peters drive in lip smacking snacks sells themselves because of their iconic name and image which does not require huge marketing campaigns but still in the 21st century drive in promotions will always be beneficial in attracting new customers contributing to sales and profit. Also, a new demographic will be added in the peters drive in customers market who were originally buying burgers off DQ and Burger king which is much expensive than the product being introduced here. In addition to the social media marketing we are also looking forward for charity fundraising on a monthly basis and having chicken burger as a feature deal will for sure make the people familiar with our new burger and this is how we will be going to roll out our campaign article, C. o. (2016, 11 18). cbc news. Retrieved from http://www.cbc.ca/news/canada/calgary/restaurant-sales-calgary-full-vs-limited-service-1.3856939. BILL KAUFMANN, C. S. (2014, 09 16). Calgary sun. Retrieved 2017, from www.calgarysun.com: http://www.calgarysun.com/2014/09/16/calgarys-iconic-peters-drive-in-expanding-to-red-deer-after-53-years-in-the-burger-business Edwardson, L. (2017, 03 30). metro news. Retrieved from metro news: http://www.metronews.ca/news/calgary/2016/12/22/peters-drive-in-named-one-of-worlds-best-burger-joints.html Farms, S. O. (2017, 03 01). http://www.sunshineorganicfarm.com/price-list. Retrieved from http://www.sunshineorganicfarm.com/price-list. freepress), J. C. (2016, 09 23). http://www.cbc.ca/news/canada/calgary/food-chicken-prices-increase. Retrieved from cbc online newspaper: http://www.cbc.ca/news/canada/calgary/food-chicken-prices-increase-1.3776594 N/A. (2017, 03 11). Centennial Foodservice. Retrieved from Centenialfoodservice.com: http://www.centennialfoodservice.com/ Olafson, K. (2017, Febuary 2017). http://www.avenuecalgary.com. Retrieved March 21, 2017, from http://www.avenuecalgary.com/Restaurants-Food/5-Decades-of-Stories-From-Peters-Drive-In/ Peters Drive-In. (2017, 03 23). Retrieved from www.petersdrivein.com: www.petersdrivein.com Pieters, G. (2017, 03 01). Peters Drive in history. Retrieved from http//:www.petersdrivein.com/history. Ribecco, G. (2017, 03 01). Manager. (B. Halliday, Interviewer) services, G. f. (2017, 03 02). https://www.gfs.ca/en/products/product-categories/poultry. Retrieved from https://www.gfs.ca/en/products/product-categories/poultry. Website, P. D. (2017, 03 15). main page. Retrieved from Peters Drive In : http://www.petersdrivein.com

Culloden Case Essay

Culloden is not an action film, or a historical documentary, it is a historical deconstruction.   It serves to retell the events of the battle of Culloden as they really occurred.   Culloden was not the patriotic battles filled with the heroes that are portrayed in history books, it was an occurrence of bloody mass slaughter and ethnic cleansing. Through filming the events in a documentary style and vividly reconstructing events, the Director of Culloden, Peter Watkins, represents the horror of war in a true and realistic manner and allows the viewer to feel as though they are witnessing events first hand.   This technique, coupled with rapid editing, loud noises and tight close-ups brings the horror of the events home to the viewer and any images of the battle that a viewer may have previously held are completely lost. Within the documentary the deficiencies of the myths contained in history books and stories are revealed.   The character of Bonnie Prince Charlie, for example, is not portrayed as the romantic hero with whom people traditionally associate, rather he is revealed as an incompetent fool who self obsession leads to the murder of innocent civilians and soldiers. The presence of the British historian commenting on events from a safe distance is aimed squarely at pinpointing exactly how this reality becomes distorted over time.   The disjoint between the events on the field and the historian’s reaction to them serves to show how events such as this are dramatized.   Even in the midst of the bloodshed and the violence the historian views events with bias, commenting on them in an animated and vibrant fashion. The film draws the viewer’s attention to a number of factors that are traditionally forgotten in the heroic tales of war; it is an extremely terrifying event where innocent people die, the soldiers themselves suffer horrendously from the events and dreadful mistakes are made.   Whilst the bravery of the men who fight these wars should be remembered, so should the reality of what occurred on the battlefields.

A Long Way Down By Matthew Simpson Song Analysis

Nick Hornby is a modern British classic author, having won many awards, most of his books have climbed to the top of the bestsellers chart. Most of his books are fictional and tend to be written about unemployed characters or characters who are now quite far down the social ladder, for whatever reason. His books have done well enough for three films to be made out of them. ‘A Long Way Down' is about four characters who want to commit suicide, but meet and decide not to, instead opting to help each other. It was very successful because of its narrative and the characters which we like to read about in order to make ourselves feel better. People would also buy it because of his previous success. There are many reasons for its success, including the fact that it is about suicide. We are intrigued by this narrative because it is something we do not really know about. The theme of social wealth is also very important because it is something we are involved with on a day to day basis. Character introductions are very important because it sets the standard for the rest of the novel and also needs to hook the reader. ‘Emma' By Jane Austin is a good example as it hooks us by talking immediately about social wealth, â€Å"with very little to distress or vex her†, this intrigues us because we want to learn about her luxurious lifestyle. As I have previously discussed, Hornby is a bestselling author who has become a modern classic author. This reputation must have helped ‘A Long Way Down' to sell well, as it did become a bestseller. Exploration of character introductions All four characters start the narrative and the variety in social wealth of the characters adds to interest. By having these four contradicting characters, we are guaranteed conflict. Jess is a young, party-going loudmouth, but is without many friends, â€Å"and not have anywhere to go on New Year's Eve.† We as readers wonder what her life is like, but once we find out that she has a political father, and a comfortable home, we feel little sympathy for her. Jess likes to argue with and annoy the other characters, which can excite us, because we like to see characters fall out in order to make us feel better about ourselves. Maureen is the other female, who is extremely introverted with a disabled son. Her transformation from this character into a more relaxed, open and friendly character after hitting Jess' ex, shows us that even the most reclusive people can change and be happy, making us as readers happy as well. By adding a supposed rising American rock star, who has unfortunately fallen on hard times, we feel sorry that he was not able to achieve his ambitions. JJ's constant use of swear words livens up the story, â€Å"Oh OK, your band was fucked up†¦the only reason you were in this fuckin' country†, as we don't see it as being pretentious, or something that we can't read. The icing on the cake has to be the law-breaking child molester, â€Å"screwing a fifteen-year-old†, who rocketed into the public eye for things which he would rather have not been' being bombarded by the press with headlines such as â€Å"SLEAZEBAG!† We want to know how on earth he could possibly live with himself, and perhaps understand that he's not the murderous villain that we might typically stereotype him as. Although, for sure, we are not meant to like him all that much. Having these four different suicidal characters also means that we can see that suicidal people aren't necessarily as selfish as we might think they are, and that they are just normal people like you and me, except grossly stereotyped and with supposedly big problems. Each character interests us in a different way, and obviously one of the novels greatest pulls is its modern style, with frequent use of colloquialism and so on, as I have explained below. However, some other interesting factors are the fact that Jess doesn't use speech marks because she apparently doesn't understand how to use them. By varying the syntax like this, it makes the sentence structure less common and so more interesting to read, and perhaps a bit more of a challenge to read. Another key factor is how one character thinks of the other characters, for example Martin thinks that he is too cool to â€Å"hang around† with the other three, when he clearly isn't. This difference in attitudes towards each other that they don't all necessarily know about, has the effect of making the reader think they have an advantaged view on things and so want to find out how things change. Hornby releases information slowly in order to add intrigue. This is evident in the first chapter which Maureen â€Å"writes†, where she talks about a â€Å"He† and â€Å"His† without telling us who this is. We wonder if she is in a dysfunctional relationship, until we find out a few lines later that it is actually her son, and later still a sick child, which perhaps makes her seem selfish when she says, â€Å"but you can see that nothing goes in.† It is vastly important that Hornby uses a split narrative so hat we can see the central plot told or portrayed from several different angles, and see what effects it has on Martin's family or what he has left of it as a result, for example, â€Å"You know Martin left us? We didn't leave him?† It also gives us, as readers, variety so that if we get bored of one characters way of writing, we are safe in the knowledge that another character will be along in a minute that has a different outlook on things, and a different style of writing, inspiring us to keep reading. Moreover, if we had just one narrative then we wouldn't learn anything about suicide that would give us a â€Å"well-rounded† opinion if you like, it would also get terribly boring unless that character had split personalities, for example. Explore Hornby's writing style I think that Hornby's writing style is fabulous. The way we get the impression that he has written nothing, and that it was the work of these completely believable characters is astounding. As above, he frequently uses colloquialism, presumably to bring the novel down to earth and to make people believe that these could be real people. He uses very subtle language techniques such as brackets to make Maureen seem un-confident and Jess' lack of speech marks to indicate stupidity. Practically the whole book is written like a conversation and flows like one as well. Pretty much the whole book could be put on a stage without too much re-writing, and this, I suppose, helps to lift it out of the weighting of â€Å"a book† where complicated language and dull paragraphs are used into something that you could believe to be happening in you street. Exploration of themes and narratives We are interested in a group of people who want to kill themselves because it is not something we would normally think of doing, and neither is it something that we know about. The fact that suicide is so taboo in modern society makes the narrative of this book even more narrative, because it is somewhere where we can find out a little more about suicide, without all the opinions of other people etc. We are ultimately intrigued by this. Social wealth is extremely important in the novel, because if the characters had been successful people with lots of money, and lots of friends then we as reads would not be interested. When we pick up a book, most of us like to escape to another world, and find out about that world. Furthermore, we like to feel good about ourselves at the same time, so the characters have to be the complete opposite to the above so that we can compare it to our own lives and be happy that we are doing fairly well. A lot of people are obsessed with celebrity in today's society, so the fact that this is a key component for Martin in the novel is a big pull. Celebrity magazines usually focus on relationships, and rarely do we see celebrities with such vivid problems as Martin. We as readers want to see what this fame-torn star does with his life and also to observe his downfall. They want to know how someone with such a reputable job could get into such a bad state, which is something a lot of people like finding out about. We perhaps also feel sympathy for him because of the way he is treated by the media, which draws parallels with how real-life celebrities are treated and how we now think of them as a result of reading the novel. For those people who read ‘A Long Way Down' and are religious, a big part of the narrative for them must be Maureen's struggle with her religion's stance on what she so desperately wants to do and the pain she is suffering. People may wonder how on earth a Catholic could possible consider one of the biggest sins, as the obvious thing to say is that it is not an option for her, but she clearly thinks it is. Readers will want to find out, specifically in these days of high religious tension, how and if she manages to turn her back on her religion's beliefs. Suicide and religious guilt tie in very tightly with each other here. Some people may argue that the ending of the novel was a bit of an anti-climax, because they were expecting at least one of the four to commit suicide. However, I would argue that it wasn't, because we never really root for any of the characters to kill themselves, instead we want to see them resolve their problems. The fact that we get an ending where they talk about helping someone else who is in their situation, shows that they have learnt something and moved on, and this makes us happy. In Martin's last chapter, he seems to write a bit like an offender doing community service, as he tries to gain back his â€Å"self-respect.† This shows us that his arrogance from the start of the novel had perhaps started to die, until we read that he didn't like the child and blamed him for not getting his self-respect back quickly, â€Å"I blamed him, partly.† And again, perhaps the â€Å"partly† shows that he is starting to see the error of his ways. He also uses a circular narrative; the story beings with him stating, â€Å"Suicide was my Sydney†, and ends by saying, â€Å"self-respect is in, say, Sydney.† This shows us that he has moved on, but more so that he was back at the start, as were the others, and all the guilt and problems they had were very much still there. Throughout the book I never really cared for any of the characters and perhaps this is because I saw hope for them, there was always an alternate path; Maureen could have sent Matty to a care home, so I didn't think they needed caring for. I think that they were designed to intrigue and interest the reader, but were too vulgar or out of the ordinary to care for. I think that a reader would be more likely to care for a character if they were in a similar situation and so could empathize with them. In conclusion, I think that the social relevance of the novel outweighs that of the character introductions, because it is such a big issue in modern society, and this is where the initial spark of intrigue comes from, from us wanting to know so much about the topic of suicide. However, because the character introductions are so good, they are also responsible for hooking the reader and keeping them reading, perhaps more so than the social relevance. Had this book been released in the 1920s then the social relevance in relation to partying and suicide etc, would have perhaps of been less than it is now, and the introductions would have been such a contrast to writing of that time that they would not hook many people. So after reflection, it must be a combination of the two.

Visual Media, Allegorical Consciousness, and Postmodern...

Visual Media, Allegorical Consciousness, and Postmodern Culture I think many of us would agree that we are living in an era of transition: generally, from one phase of modernity to another; more specifically, it is harder to say. Lets ask ourselves for a moment how this sense of change might guide the rhetorical study of visual media. Of the many possible answers to this question, there are two I want to put on the table. The first consideration is that the study of visual media is likely to be occurring at all, or in a particular form, because our society now is moving beyond those media to other communication technologies. Here I am applying an observation from the history of communication: We know that the study of the forms†¦show more content†¦Not surprisingly, the study of meaning quickly became articulated through terms such as symbol that could work in both verbal and visual media, while subsequently verbal and visual terms have become interchangeable as we referr to all manner of practices as discourses and read a limitless range of artifacts, or at least gesture in that direction. And now we find ourselves amidst the study of visual media, visual cultures, visual literacy, etc.--which is more, by the way, than previous investigations of the individual visual arts, which always arise soon after their moment of origin. I cant help but wonder if, once again, the study of communication is caught in a slightly retrograde enterprise. Are we focusing on the visual because we are already under the influence of a successor technology? If so, isnt it likely that our account of visual rhetorics is itself already bearing the stamp of a post-visual mode of perception or cognitive style, or that if it is not, it wont last once such an account emerges? One more time: could it be the successful account of visual media is likely to be the one that also works with its successor medium? If so, then we need only specify that successor. To suggest how this logic might play out, if the successor medium is interactive computing generally and the internet/web practices currently, the n our account of visual rhetorics will be likely to feature interaction